Concept and functions of marketing

Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the...

How To Do Market Segmentation

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from a...

How To Use Periscope

You might be wondering why I’m holding a phone up as I’m filming today’s Juicy Bit. I’m using a new technology called Periscope. Periscope is a live broadcasting social media network. Right now I...

How To Do Market Research

The market research is the process through which certain information is collected from the market, this information is analyzed and, based on this analysis, decisions are made ​​or designed strateg...


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